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Rabbi Shu

Founder/Spiritual Advisor

Operations Manager

Rabbi Yehoshua “Shu” Eliovson has been pioneering new avenues in the field of informal outreach for more than a decade.  With a focus on engaging young Jews searching for new and relevant expressions of Judaism, Rabbi Eliovson has consistently pioneered fresh approaches to young adult engagement. 


In 2001 Rabbi Shu founded In-Reach, a first-of-its-kind, grassroots incubator of Jewish young-adult engagement.  Rather than promoting a specific concept of Judaism to teens and young adults, In-Reach creates programs that operate within the heart of their culture and community.  The In-Reach approach simply asks: “Where are you, what are your most pressing questions about Judaism and life, and how can we help?”  The In-Reach model forges Jewish connection through genuine friendship, and rather than promoting preconceived concepts of the place any one person ought to be, meets each individual based upon the place they are coming from.

Will has been on board with the JamShalom team in some capacity since it's inception in 2011. Will is the guy who makes all the logistics on the ground happen. You will often see him at the JamShalom tent at various festivals. 

When Will is not at JamShalom events or spending time in the mountains, he owns and operates a music studio, functioning as a music manager, promoterm and producer. You can tune into his fequent live stream jams on his facebook or youtube channels and check out his music website at

Will Schwerd

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